Bachelor Fashion Sustainability – Marketing Major (Online)

Course Details

Select Intake: September 2020
Duration: 3 years
Taught in: English
Applications: Open
Credits: 180 ECTS
Limited to: 25 students per class
Application Fee: € 150
Tuition Fee: € 5,800 per year
Clear

Sustainability is addressed within the United Nations framework and recommendations, from the original Sustainable Development definition uniting the 3 pillars of environmental, economic and social development to the Brundtland Report as a blueprint for how countries and business companies should manage economic growth with social justice and ecological viability, up to the Global Goals adopted in 2016 towards a better world by 2030.

Corporate Social Responsibility (CSR) is introduced as the recommended approach of sustainability guiding organizations to address the environmental and social impacts of business activities at a systemic level. A focus shows how companies have found relevant to simultaneously engage within the “Triple Bottom Line” approach trying to harmonize their effort to become economically efficient, environmentally sound and socially responsible, balancing the three P: “People, Planet, Profit”…

The Online Bachelor Fashion Sustainability course will look into how fashion houses can implement integrated practices on “lean, green and corporate social responsibility” together (rather than separately), influencing the 3 bottom lines for sustainability in a systemic way.

Students understand why it is crucial for a fashion brand to drive claims and demonstrations of ecoefficiency towards third-party certification schemes and to have its products eco-labelled and certified. In that light and from that perspective, they approach and consider the promising, pioneering efforts of high-end fashion brands in developing new perspectives in sustainability accounting: Students are led to grasp under which conditions some key brands in the textile and fashion sector have started to re-align their whole value creation process towards sustainability, introducing very relevant practices and tools, often their own new derived tools, in demonstrating about product stewardship through comparisons, benchmarks, using life cycle analyses as a regular tool and leading the field in sourcing development?  They are led to discover and explore these calculators, new measuring tools, indexes, such as the Kering EP&L (Environmental profit and loss) or the Nike Index, developed and used by brands to assess the strategic performance of their sourcing, yearly published through CSR reporting, often together with their “code of conduct”, social report and brand performance.

The course brings in concrete case studies and speakers showcasing how this monitoring process within fashion or textile companies is tangible and valid when it anchors in openly sharing the results of their suppliers’ audits, performed with third-party collaboration, including disclosure of factory details, towards complying with transparency?  And how these tools, developed within a third-party review process, allow to benchmark sustainability performance and hence, truly advocate responsibility?  What is Nike’s disclosure policy through the guiding of an NGO like FLA (Fair Labour Organization)? What are the most convincing tools in simultaneously applying and assessing CSR such as the Higgs Index developed by SAC (Sustainable Apparel Coalition) for brands (Patagonia or H&M using it) to self-assess their sustainability improvements throughout a product’s entire life cycle or to conceive their own scoring scale in communicating a product’s sustainability impact to consumers… How to start integrating ecology into economy, taking notice of these brands abiding by the law but also anticipating, questioning regulation, co-working at legislation through panels, platforms, industry workgroups, think tanks, in a participatory mode with policy-makers, local governments, institutions? How to envisage sustainability through CSR as a business opportunity offering ways to control risks, to reduce cost, to increase market share and boost revenues?

The Bachelor Fashion Sustainability shares its’ two first years with the Bachelor Fashion Marketing. The 3rd year will consist of a personal final project on sustainable environment in fashion.

The 3 years structuring the course correspond to the 3 levels identified within the Higher Education Framework. The course is constructed in compliance with the Bologna Convention principles and grants participants, upon completion, a total of 180 ECTS (60 ECTS per year). This program is also certified by FEDE (Fédération Européenne Des Écoles).

Course Structure

The Bachelor Fashion Sustainability – Marketing Major is a 180 ECTS and 3 year course. Expand below to see module grouping details:

 

 


Marketing Foundations
(105 hours, 11 ECTS)   

MARCOM 1: Basic Marketing Principles (45 hours, 5 ECTS
MARCOM 2: Consumer Behavior (30 hours, 3 ECTS)
MARCOM 4: Basic Marketing Communication (30 hours, 3 ECTS)

 

 


Fashion Business
(110 hours, 12 ECTS) 

FB1: Basic Accounting and Statistics (60 hours, 7 ECTS)
FB3: Human Resources (30 hours, 3 ECTS)
FIO 1: Fashion Distribution Panorama (20 hours, 2 ECTS)

 

 


Fashion Environment
(95 hours, 11 ECTS)

FP 2: Fashion Thinking (30 hours, 3 ECTS)
FDT 1: Color Theory and Garment Design (20 hours, 3 ECTS)
FDT 2: Fashion Trends (30 hours, 3 ECTS)
FPT 1: Textiles Technology (15 hours, 1 ECTS)

 

 


Supporting Studies
(105 hours, 11 ECTS)   

FHC 1: Contemporary Fashion History (30 hours, 3 ECTS)
FHC 2: Fashion Disruption (30 hours, 3 ECTS)
FHC 3: Fashion News (30 hours, 3 ECTS)
PPAD 1: Personal Coaching (15 hours, 1 ECTS)

 

 


Digital Fashion
(78 hours, 9 ECTS)   

EXCEL For Fashion Merchandising (30 hours, 4 ECTS)
GS 1:  Illustrator, Photoshop, In Design (48 hours, 5 ECTS)

 

 


French (in Paris) or Turkish (in Istanbul)
(60 hours, 6 ECTS)   

FR/TR1: French/Turkish 1 (30 hours, 3 ECTS)
FR/TR2: French/Turkish 2 (30 hours, 3 ECTS)

 

 


Marketing Foundations

(270 hours, 23 ECTS)                  

MCA 1: Strategic Marketing (45 hours, 4 ECTS)
MCA 2: Media Advertising PR (30 hours, 3 ECTS)
MCA 3: Fashion Branding (45 hours, 4 ECTS)
MCA 4: Innovative Customer Experiences (30 hours, 3 ECTS)
MCA 5: Buying and Merchandising (30 hours, 3 ECTS)
MCA 6: Fashion Coordination and Promotion (45 hours, 3 ECTS
MCA 7: Visual Merchandising (45 hours, 3 ECTS)

 

 


Fashion Business
(135 hours, 16 ECTS)

FB 1: Finance and Budget (45 hours, 4 ECTS)
FB 2: Digital Marketing (30 hours, 4 ECTS)
ME 1: Global Social Economics and Emerging Markets (30 hours, 4 ECTS)
ME 2: Market Research (30 hours, 4 ECTS)

 

 


Fashion Environment
(75 hours, 6 ECTS)

FPT 1: Sustainable Development Project (30 hours, 3 ECTS)
FPT 2: Enterprise, Product & Innovation (45 hours, 3 ECTS)

 

 


Supporting Studies
(60 hours, 6 ECTS)

CW 1: Creative Writing (30 hours, 3 ECTS)
PPAD 4: Mindfulness (30 hours, 3 ECTS)

 

 


French (in Paris) or Turkish (in Istanbul)
(30 hours, 4 ECTS)

FR/TR 3: French/Turkish 3 (15 hours, 2 ECTS)
FR/TR 4: French/Turkish 4 (15 hours, 2 ECTS)

 

 


Digital Fashion
(60 hours, 5 ECTS)

GD: Graphic Skills (60 hours, 5 ECTS)

 

 


Common Base
(30 hours, 4 ECTS)

Sustainable Value Creation
CSR (Corporate Social Responsibility)
E-Result (Kering)
Carbon Audit

 

 


Sustainable Sourcing Commitment
(40 hours, 6 ECTS)
What is behind the concept of Commitment?

Organic Materials and Certification (20 hours, 3 ECTS)
Innovative Materials (20 Hours, 3 ECTS)

 

 


Smart Supply Chain System
(45 hours, 7 ECTS)
What are the new creative business models?

Eco Innovation (15 hours, 2 ECTS)
Innovative Business Models (15 hours, 3 ECTS)
Transparency and Traceability (15 hours, 2 ECTS)

 

 


Textile Processing
(40 hours, 5 ECTS)
How to transform materials into fabrics?

Yarns (10 hours, 2 ECTS)
Knitted Fabrics (10 hours, 1 ECTS)
Weaved Fabrics (10 hours, 1 ECTS)
Vegan Leather – Pinatex (10 hours, 1 ECTS)

 

 


Finishes Processes
(45 hours, 7 ECTS)
How to embellish fabrics?

Dyeing Technologies (15 hours, 2 ECTS)
Printing Technologies (15 hours, 3 ECTS)
Finishing Technologies (15 hours, 2 ECTS)

 

 


Manufacturing Processes
(30 hours, 4 ECTS)
How does sustainability affect design and construction?

Sustainable Pattern Making (10 hours, 1 ECTS)
3D Printing (10 hours, 1 ECTS)
Eco-Stitch (10 hours, 2 ECTS)

 

 


Branding Marketing and Communication
(30 hours, 4 ECTS)
How to differentiate sustainable Brands?

Alternative Trend Research (10 hours, 1 ECTS)
Sustainable Brand DNA (10 hours, 2ECTS)
Story Telling – Diverting the Meaning – Disruptive Communication (10 hours, 1 ECTS)

 

 


Customer Experience
(30 hours, 4 ECTS)
How to educate consumers while maintaining excitement

O2O (Offline to Online) Integration (10 hours, 2 ECTS)
Retail Architecture (10 hours, 1 ECTS)
The Sharing Economy (10 hours, 1 ECTS)

 

 


Closing The Loop
(45 hours, 6 ECTS)
How to reintegrate / desintegrate creatively?     

The end of life (15 hours, 2 ECTS)
Biodegradation (15 hours, 2 ECTS)
Resell / Repair / Refresh / Upcycling (15 hours, 2 ECTS)

 

 


Project – Blended Business / Design Project
(300 hours, 13 ECTS)

Admission

  • All applicants at the Undergraduate Bachelor level need to be high school graduates or equivalent.
  • Strong motivation in fashion business/marketing area.
  • Non-native English speakers need to provide an IELTS score of 5.5 or above, or a TOEFL score of 65 or above. Alternatively, provide an English training certificate or proof of previous education in English.
    COVID-19 and Lockdown: We are aware that it is extremely difficult to obtain a language certificate with the current situation. IELTS has launched an online system to evaluate your English proficiency, IELTS Indicator. We accept this certificate and you can find more information on obtaining this certificate here.
  • Go through the checkout process and then upload: latest high school transcript, copy of high school diploma or equivalence, Motivation letter, Resume/CV and copy of Passport/ID Card. All documents should be in English or translated to English by a professional translator.
  • €150 Application fee.
  • Online Interview (Skype).

Fee Structure

Tuition Fee: € 5,800 per year.
Full tuition has to be paid before the start of the course in order to access the classes.

Resource Fee: € 200 per year, payable with the tuition fees.

What is included in the Tuition Fee:

  • Microsoft Office Pack
  • Access to IFA’s Online Learning Management System (LMS)
  • Course Material
  • Lectures
  • Access to all guest lectures
  • Access to all campus talks

What is included in the Resource Fee:

  • Access to IFA Paris Dawson Era E-Library
  • Remote Access to WGSN
  • Access to Alumnforce

What is not included in the fees:

  • Expenditures related with module specific materials (ex: purchase of fabrics, future boards…etc)
  • Printing and photocopying costs
  • Mailing costs for sending the third year project hard-copy to the regional centre students depend upon
  • Any air fares and accommodation costs should students decide to visit one of our campuses.

Requirements

  • A recent computer with a recent operating system
  • A good internet connection
  • An up-to-date web browser (it would be advisable to ensure you have access to two separate web browsers)
  • Microphone & Headphones (a headset with microphone/headphones is recommended)
  • Webcam
  • Adobe Creative Cloud