Bachelor Fashion Sustainability – Marketing Major (Online)

Course Details

Select Intake: September 2021
Duration: 3 years
Taught in: English
Format: Live
Applications: Open
Credits: 180 ECTS
Limited to: 25 students per class
Application Fee: € 150
Tuition Fee: € 5,800 per year
Application Deadline:
Clear
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Within the United Nations framework, sustainability is defined by uniting the three pillars of environmental, economic and social development. Utilizing the Brundtland Report as a blueprint for how countries and businesses should manage economic growth with social justice and ecological viability, the Global Goals were adopted in 2016 in hope of a better world by 2030.”

Corporate Social Responsibility (CSR) is introduced as the recommended approach of sustainability, guiding organizations to address the environmental and social impacts of business activities at a systemic level. Companies have found it relevant to simultaneously engage with the “Triple Bottom Line” approach, while trying to harmonize their effort to become economically efficient, environmentally sound and socially responsible, balancing the three P’s: “People, Planet, Profit”

The Online Bachelor Fashion Sustainability program will look into how fashion houses can implement integrated practices with “lean, green and corporate social responsibility”… together, rather than separately, influencing the three bottom lines for sustainability.

Students understand why it is crucial for a fashion brand to drive claims and demonstrations of ecoefficiency towards third-party certification schemes and to have its products eco-labelled and certified. In that light and from that perspective, they approach and consider the promising, pioneering efforts of high-end fashion brands in developing new perspectives in sustainability accounting: Students are led to grasp under which conditions some key brands in the textile and fashion sector have started to re-align their whole value creation process towards sustainability, introducing very relevant practices and tools, often their own new derived tools, in demonstrating about product stewardship through comparisons, benchmarks, using life cycle analyses as a regular tool and leading the field in sourcing development?  They are led to discover and explore these calculators, new measuring tools, indexes, such as the Kering EP&L (Environmental profit and loss) or the Nike Index, developed and used by brands to assess the strategic performance of their sourcing, yearly published through CSR reporting, often together with their “code of conduct”, social report and brand performance.

The course brings in concrete case studies and speakers showcasing how this monitoring process within fashion or textile companies is tangible and valid when it anchors in openly sharing the results of their suppliers’ audits, performed with third-party collaboration, including disclosure of factory details, towards complying with transparency?  And how these tools, developed within a third-party review process, allow to benchmark sustainability performance and hence, truly advocate responsibility?  What is Nike’s disclosure policy through the guiding of an NGO like FLA (Fair Labour Organization)? What are the most convincing tools in simultaneously applying and assessing CSR such as the Higgs Index developed by SAC (Sustainable Apparel Coalition) for brands (Patagonia or H&M using it) to self-assess their sustainability improvements throughout a product’s entire life cycle or to conceive their own scoring scale in communicating a product’s sustainability impact to consumers… How to start integrating ecology into economy, taking notice of these brands abiding by the law but also anticipating, questioning regulation, co-working at legislation through panels, platforms, industry workgroups, think tanks, in a participatory mode with policy-makers, local governments, institutions? How to envisage sustainability through CSR as a business opportunity offering ways to control risks, to reduce cost, to increase market share and boost revenues?

The Bachelor Fashion Sustainability shares its’ two first years with the Bachelor Fashion Marketing. The 3rd year will consist of a personal final project on sustainable environment in fashion.

The 3 years structuring the course correspond to the 3 levels identified within the Higher Education Framework. The course is constructed in compliance with the Bologna Convention principles and grants participants, upon completion, a total of 180 ECTS (60 ECTS per year). This program is also certified by FEDE (Fédération Européenne Des Écoles).

This online course takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

Course Structure

The Bachelor Fashion Sustainability – Marketing Major is a 180 ECTS and 3 year course. Expand below to see module grouping details:

 

 


Marketing Foundations
(11 ECTS)   

MARCOM 1: Basic Marketing Principles
MARCOM 2: Consumer Behavior
MARCOM 4: Basic Marketing Communication

 

 


Fashion Business
(12 ECTS) 

FB1: Basic Accounting and Statistics
FB3: Human Resources
FIO 1: Fashion Distribution Panorama

 

 


Fashion Environment
(11 ECTS)

FP 2: Fashion Thinking
FDT 1: Color Theory and Garment Design
FDT 2: Fashion Trends
FPT 1: Textiles Technology

 

 


Supporting Studies
(11 ECTS)   

FHC 1: Contemporary Fashion History
FHC 2: Fashion Disruption
FHC 3: Fashion News
PPAD 1: Personal Coaching

 

 


Digital Fashion
(9 ECTS)   

EXCEL For Fashion Merchandising
GS 1:  Illustrator, Photoshop, In Design

 

 


French (in Paris) or Turkish (in Istanbul)
(6 ECTS)   

FR/TR1: French/Turkish 1
FR/TR2: French/Turkish 2

 

 


Marketing Foundations

(23 ECTS)                  

MCA 1: Strategic Marketing
MCA 2: Media Advertising PR
MCA 3: Fashion Branding
MCA 4: Innovative Customer Experiences)
MCA 5: Buying and Merchandising
MCA 6: Fashion Coordination and Promotion
MCA 7: Visual Merchandising

 

 


Fashion Business
(16 ECTS)

FB 1: Finance and Budget
FB 2: Digital Marketing
ME 1: Global Social Economics and Emerging Markets
ME 2: Market Research

 

 


Fashion Environment
(6 ECTS)

FPT 1: Sustainable Development Project
FPT 2: Enterprise, Product & Innovation

 

 


Supporting Studies
(6 ECTS)

CW 1: Creative Writing
PPAD 4: Mindfulness

 

 


French (in Paris) or Turkish (in Istanbul)
(4 ECTS)

FR/TR 3: French/Turkish 3
FR/TR 4: French/Turkish 4

 

 


Digital Fashion
(5 ECTS)

GD: Graphic Skills

 

 


Common Base
(4 ECTS)

Sustainable Value Creation
CSR (Corporate Social Responsibility)
E-Result (Kering)
Carbon Audit

 

 


Sustainable Sourcing Commitment
(6 ECTS)
What is behind the concept of Commitment?

Organic Materials and Certification
Innovative Materials

 

 


Smart Supply Chain System
(7 ECTS)
What are the new creative business models?

Eco Innovation
Innovative Business Models
Transparency and Traceability

 

 


Textile Processing
(5 ECTS)
How to transform materials into fabrics?

Yarns
Knitted Fabrics
Weaved Fabrics
Vegan Leather – Pinatex

 

 


Finishes Processes
(7 ECTS)
How to embellish fabrics?

Dyeing Technologies
Printing Technologies
Finishing Technologies

 

 


Manufacturing Processes
(4 ECTS)
How does sustainability affect design and construction?

Sustainable Pattern Making
3D Printing
Eco-Stitch

 

 


Branding Marketing and Communication
(4 ECTS)
How to differentiate sustainable Brands?

Alternative Trend Research
Sustainable Brand DNA
Story Telling – Diverting the Meaning – Disruptive Communication

 

 


Customer Experience
(4 ECTS)
How to educate consumers while maintaining excitement

O2O (Offline to Online) Integration
Retail Architecture
The Sharing Economy

 

 


Closing The Loop
(6 ECTS)
How to reintegrate / desintegrate creatively?     

The end of life
Biodegradation
Resell / Repair / Refresh / Upcycling

 

 


Project – Blended Business / Design Project
(13 ECTS)

Admission

  • All applicants at the Undergraduate Bachelor level need to be high school graduates or equivalent.
  • Strong motivation in fashion business/marketing area.
  • Non-native English speakers need to provide an IELTS score of 5.5 or above, or a TOEFL score of 65 or above. Alternatively, provide an English training certificate or proof of previous education in English.
    COVID-19 and Lockdown: We are aware that it is extremely difficult to obtain a language certificate with the current situation. IELTS has launched an online system to evaluate your English proficiency, IELTS Indicator. We accept this certificate and you can find more information on obtaining this certificate here.
  • Go through the checkout process and then upload: latest high school transcript, copy of high school diploma or equivalence, Motivation letter, Resume/CV and copy of Passport/ID Card. All documents should be in English or translated to English by a professional translator.
  • €150 Application fee.
  • Online Interview (Skype).

Fee Structure

Tuition Fee: € 5,800 per year.
Full yearly tuition fee has to be paid before the start of the course in order to access the classes.
Early bird discount (10%) for tuition fee payments processed at least 7 months in advance of the application deadline.

Resource Fee: € 200 per year, payable with the tuition fees.

What is included in the Tuition Fee:

  • Microsoft Office Pack
  • Access to IFA’s Online Learning Management System (LMS)
  • Course Material
  • Lectures
  • Access to all guest lectures
  • Access to all campus talks

What is included in the Resource Fee:

  • Access to IFA Paris Dawson Era E-Library
  • Remote Access to WGSN
  • Access to Alumnforce

What is not included in the fees:

  • Expenses related to module specific materials (ex: purchase of fabrics, future boards…etc)
  • Printing and photocopying costs
  • Mailing costs for sending the third year project hard-copy to the regional centre students depend upon
  • Any air fares and accommodation costs should students decide to visit one of our campuses.

Requirements

  • A recent computer with a recent operating system
  • A good internet connection
  • An up-to-date web browser (it would be advisable to ensure you have access to two separate web browsers)
  • Microphone & Headphones (a headset with microphone/headphones is recommended)
  • Webcam
  • Adobe Creative Cloud