The Visual Merchandising Training Module teaches participants how to drive customers into stores in order to increase sales volumes. This starts with the front windows and continues inside with the organization of the different zones within the store and the way the products are displayed. Understanding customer behavior is essential to define the concepts that will be implemented to create the best experience for the store visitors. Students will learn about the key visual merchandising principles to develop effective displays.
This training module is part of the Fashion Luxury Business Short Course.
This online training module takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.
96 hours total:
- Visual Merchandising Principles (16 hours):
This module provides the basic visual merchandising principles and concepts in order to lay the foundation for the following, more advanced modules.
- Fashion Merchandising (16 hours):
Identify, understand, evaluate all categories of collections and products offered by different types of fashion retailers, from fast fashion to luxury fashion houses.
- Sensorial Marketing (16 hours):
Discover the universe of senses and understand how different stimuli can provide the customers with a unique shopping experience within a given retail space.
- Trend Forecasts (16 hours):
Construction of trends through practical applications and universes revolving fashion contemporary history, color psychology, silhouettes and design applications.
- Computer Graphics (16 hours):
Basic principles of Photoshop in order to help creating mood boards and visual representations of retail spaces.
- Visual Merchandising Workshop (16 hours):
Final training encompassing all the skills learned during previous components.