Foundation of Luxury Business Training Module (Online)

Course Details

Select Intake: March 2021
Duration: 2 weeks
Taught in: English
Format: Live
Applications: Open
Limited to: 25 students per class
Tuition Fee: € 800
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The definition of luxury is intimately linked with societal changes. The classes in the Foundation of Luxury Business Training Module explores the latest changes in the industry according to the perspective of individual segments.

This training module is part of the Fashion Luxury Business Short Course.

This online training module takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

Module Structure

78 hours total:

  • Luxury Concepts (21 hours):

A module geared at critically questioning and analyzing the classic definition of luxury relying solely on the variables of rarity and exclusivity

  • Segment Discoveries (15 hours):

An interactive foray into 5 different industry segments through interactive experiences. Students will deal with a luxury jeweller, a plumassier and a luxury hotel. They will also learn how to appreciate French gastronomy and oenology.

  • Omni Channel Distribution (21 hours):

Traditional physical shops are slowly disappearing while legacy department stores in Paris are moving towards a better off-line to online integration. Students will explore the latest technologies that are transforming luxury brand distribution strategies.

  • Sustainable Luxury (21 hours):

This module explores the key principles of brand sustainable development. An analytical overview of each level of the supply chain shall be covered through the integration of contemporary and practical case studies.

Requirements

  • A recent computer with a recent operating system
  • A good internet connection
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers)
  • Microphone & Headphones (a headset with microphone/headphones is recommended)
  • Webcam
  • Adobe Creative Cloud