Fashion Marketing Training Module (Online)

Course Details

Select Intake: March 2021
Duration: 2 weeks
Taught in: English
Format: Live
Applications: Open
Limited to: 25 students per class
Tuition Fee: € 800
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This training modules gives a comprehensive overview on the steps necessary to launch a brand. Participants will look into different methods related with collection and analysis of data before implementing them in their choices of brand and collection developments.

This training module is part of the Fashion Luxury Business Short Course.

This online training module takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

Module Structure

80 hours total:

  • Fashion Intelligence (16 hours):

This module provides a panorama of the fashion industry, an understanding of consumer’s behavior and processes of data collection.

  • Branding Identity (20 hours):

Learn how to develop a visual identity and setup a brand’s strategy.

  • Collection Development (20 hours):

Discover the basic principles of sustainable fashion, sourcing and supply chain, product development and cost analysis.

  • Integrated Marketing Communications (24 hours):

This module encompasses a review of the marketing mix elements from a communication perspective, stating that every aspect of your brand and company always sends a message to your costumers (it includes Communication, Distribution Strategies and Digital Communication).

Requirements

  • A recent computer with a recent operating system
  • A good internet connection
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers)
  • Microphone & Headphones (a headset with microphone/headphones is recommended)
  • Webcam
  • Adobe Creative Cloud