THREE PROGRAMS TO BUILD YOUR FASHION ENTREPRENEURIAL SKILLS
The online Fashion & Luxury Business short course provides you the basic skills to become a fashion entrepreneur: from the drafting of the main idea to the commercialization and promotion of a concept. A course for anyone interested in the business of fashion and Luxury.
The Fashion & Luxury Business short course is a complete and comprehensive 254 hour program regrouping 3 themes: Luxury, Fashion Marketing and Visual Merchandising. Upon completion of this course, students will gain the essential skills necessary to run a personal project in fashion or luxury retail. The modules taught are structured around each step composing the development of a business plan, from research to commercialization.
The Short Courses at IFA Paris have been constructed on a unique modular planning in order to allow participants to customize their learning experience by electing 3 options:
Modular Learning: You can select very specific modules, ranging from 16 to 24 hours, in order to address precise needs related to their current or future career paths
Thematic Learning: You have the possibility to choose between 3 courses with themes focusing on introduction to Luxury, Fashion Marketing and Visual Merchandising
Comprehensive Course Learning: You have the possibility to combine the 3 thematic within one comprehensive course titled “Fashion & Luxury Business”
Courses and modules can be selected according to all needs. You can either chose the complete set of three programs (Fashion & Luxury Business course) or pick up programs and/or modules “à la carte.”
Course Structure
LUXURY FOUNDATION
Module 1: Luxury Concepts – 21 hours A module geared at critically questioning and analysing the classic definition of luxury relying solely on the variables of rarity and exclusivity
Module 2: Segment Discoveries – 15 hours An interactive foray into 5 different industry segments through interactive experiences. Students will visit a luxury jeweller, a plumassier and a luxury hotel. They will also learn how to appreciate French gastronomy and oenology through tasting sessions.
Module 3: Omni Channel Distribution – 21 hours Traditional physical shops are slowly disappearing while legacy department stores in Paris are moving towards a better off-line to online integration. Students will explore the latest technologies that are transforming luxury brand distribution strategies.
Module 4: Sustainable Luxury – 21 hours This module explores the key principles of brand sustainable development. An analytical overview of each level of the supply chain shall be covered through the integration of contemporary and practical case studies.
FASHION MARKETING
Module 1: Fashion Intelligence – 16 hours This module provides a panorama of the fashion industry, an understanding of consumer’s behavior and processes of data collection.
Module 2: Branding Identity – 20 hours Learn how to develop a visual identity and setup a brand’s strategy.
Module 3: Collection Development – 20 hours Discover the basic principles of sustainable fashion, sourcing and supply chain, product development and cost analysis.
Module 4: Integrated Marketing Communication – 24 hours This module encompasses a review of the marketing mix elements from a communication perspective, stating that every aspect of your brand and company always sends a message to your costumers (it includes Communication, Distribution Strategies and Digital Communication).
VISUAL MERCHANDISING
Module 1: Visual Merchandising Principles – 16 hours This module provides the basic visual merchandising principles and concepts in order to lay the foundation for the following, more advanced modules.
Module 2: Fashion Merchandising – 16 hours Identify, understand, evaluate all categories of collections and products offered by different types of fashion retailers, from fast fashion to luxury fashion houses.
Module 3: Sensorial Marketing – 16 hours Discover the universe of senses and understand how different stimuli can provide the customers with a unique shopping experience within a given retail space.
Module 4: Trend Forecasts – 16 hours Construction of trends through practical applications and universes revolving fashion contemporary history, color psychology, silhouettes and design applications.
Module 5: Computer Graphics – 16 hours Basic principles of Photoshop in order to help creating mood boards and visual representations of retail spaces.
Module 6: Visual Merchandising Workshop – 16 hours Final training encompassing all the skills learned during previous components.
Fee Structure
Tuition Fee: € 1,800 But each module can be taken as a standalone program:
