This course is specifically designed to provide a clear overview of the fashion and luxury industry along with its current challenges. It is integrated in a set of complementary short modules with the right mix of theory and practice to actively engage participants. All topics will be taught with an international perspective in mind. This course is aimed at participants willing to further study or start a career in the fashion & luxury industry as well as at anyone who wants to know more about this fascinating industry.
Course Objectives:
– Understand the specificities of the fashion & luxury industry, its structure, the main functions and roles at stake.
– Develop a solid grounding in the theoretical and practical issues relevant to fashion & luxury organizations
– Understand the roles and challenges of each function in the fashion & luxury cycle.
– Develop an international perspective about new dynamics between mature and developing countries
Course Outcomes:
Transversal project that will encompass all new knowledge learned during the course. The topic of the project will be chosen between one of these 3 topics: Brand repositioning, Re-launch of old brand, Launch of new product line of an existing brand.
This online course takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.
