Fashion Event Planning Short Course (Online)

Course Details

Select Intake: July 2022
Duration: 5 days
Taught in: English
Format: Live
Applications: Online
Limited to: 25 students per class
Tuition Fee: € 500
Enrollment Deadline: to be announced

From the most fabulous runway shows to the most elaborate parties; ever wonder how these amazing events come together? With this short course, you will learn the “ins and outs” of producing a meaningful event. Explore the different types of events, learn how to create and manage a budget, curate a delicious menu, and stay organized with a thorough run-of-show.

You will learn how to execute impactful events on different scales. You will understand how to use publicity tools and social media to build buzz, pair the appropriate wines to dishes and facilitate a seamless red carpet. By the end of this short course, you will be able to anticipate common event snafus and how to manage them.

The goal of this course is for you to learn how to produce experiences by taking events to the next level. Upon completion of the program, you will be given the opportunity to conceptualize a real-life event.

This course is taught by Jenae Green, who has held managerial event roles for Marie Claire US and Bergdorf Goodman in New York City. She has planned New York Fashion Week parties, celebrity-studded cocktail events, award ceremonies, conferences and more.

This online course takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

Course Structure

Day 1

  • Introduction to the different types of events – People think fashion event planning only consists of fashion shows but there is a lot more to it. During this first session, students will also be introduced to the brief for their final project which is the creation of a dedicated fashion event according to an IFA Paris’ partner brief.
  • Introduction to Budget & Logistics – Students will discover how to build a budget and work with a predetermined allocated sum.

Day 2

  • Venue Scouting – students will discover the different type of venues that can be used for events, from traditional spaces to unusual, off the beaten track locations
  • Catering – As event planners are often curating menus without the opportunity to taste everything, students will learn the basics of pairing and understanding which wines go best with common main dishes.

Day 3

  • Students will discuss common event elements such as different types of entertainment (DJ/Band/Playlist), photography, photo booth, lighting, AV, decor, and visuals. Students will learn about innovative event activations and “instagrammable” moments that will help bring an event to life.

Day 4

  • Students will learn how to create an invite, common invite jargon, how many people to invite to hit a certain number, tiering their invite lists A & B, and creating seating charts for sit-down events especially when dealing with talent. We will discuss common elements that need to be kept in mind when you have celebrities/VIPs at your event such as a face sheet, coordinating hair and makeup, car service, dressing, red carpet, and green room. During this class, students will hear from a talent rep on what it is like to work with VIPs daily and things to keep in mind when hosting them at events.

Day 5

  • On-site/ROS/Walkthrough – Students will learn about staffing an event and on-site needs/roles such as check-in and valet. They will also learn how to put a thorough and detailed run-of-show together inclusive of a brief event overview, contact list, timeline, and short list. We will discuss how to conduct a final event walkthrough, soundcheck, lighting test, AV test and post-event items such as breakdown and returns.
  • The Afternoon of Day 5 will be dedicated to students’ individual concept presentations

Fee Structure

Tuition Fee: € 500
Early bird discount (10%) for tuition fee payments processed at least 7 months in advance of the enrollment deadline.

What is included in the fee:

  • Microsoft Office Pack
  • Access to IFA’s Online Learning Management System (LMS)
  • Course Material
  • Lectures

What is not included in the fee:

  • Expenses related to module specific materials (ex: purchase of fabrics, future boards…etc)
  • Printing and photocopying costs


  • A recent computer with a recent operating system
  • A good internet connection
  • An up-to-date web browser (it would be advisable to ensure you have access to two separate web browsers)
  • Microphone & Headphones (a headset with microphone/headphones is recommended)
  • Webcam
  • Adobe Creative Cloud