What lies behind the glamour of Creative Direction? In this practical training course, students are invited to work collaboratively to understand the interlocking of conceptual and practical roles involved in commissioning, styling and executing a fashion shoot. The mix between practice-based and theoretical modules will bring a new vantage point to the study and appreciation of fashion in negotiating the best from designers, models, make-up and hair as well as fashion stylists according to a planned and flexible concept.
IFA Paris and MAKE UP FOR EVER, two of the most renowned French institutions in their specific industries, have created this exclusive joint course to give you the possibility to experience the work of a Creative Director in real-life settings. The training itself is built around 3 pillars:
- An introduction to fashion design, to provide participants with an understanding of the overarching principles behind the development of a fashion house’s positioning
- An introduction to make-up techniques, to illustrate the main components behind the process of a successful and cohesive creation and understand how the basic technics are reshaped into a trendy make-up
- An introduction to fashion photography, to explore the main techniques behind the organization of a fashion photo-shoot. Participants will learn how to organize and coordinate their own shoots, select the best possible make-up to convey what is illustrated by their creative brief, find locations and styling methods to produce a body of work that can then be edited and presented to a peer group for critique. The usage of SLR digital cameras in both outdoor and studio will also be detailed to the participants so that they acquire a sufficient theoretical knowledge necessary to provide creative directions for a shoot. In particular, they will be shown the basics of how to use and specify camera techniques, lighting, ambiance and finishing.
On completion of the training participants will organize their own fashion shoot and will be given the opportunity to include it in their personal portfolio as a momentum of their learning experience.
Teaching and Learning Strategy:
This course is based on a balanced mix between theoretical modules, workshops and practices. The overarching idea across all the components is to improve participants’ awareness and improve their overall creativity so that they can produce the most impacting, unique and coherent series of imagery.
A Transversal project will be presented on the first day of the program. Students will be given a creative brief in order to put together a shoot that will be presented in 2 steps:
Day 5 of the program: presentation of the organization of the photo-shoot with a detailed approach to all elements to be incorporated. Each presentation will be done in front of the entirety of the instructors so that each student receives a constructive feedback.
One week after the end of the program: the students will be given 7 days from their presentation in Day 5 to execute their photo shoot. A choice of 3 pictures will need to be sent to their instructors. A final critique will be shared with the students during a live debrief session and a professional print-out of the photo shoot selected will be sent to all participants.
Award/Certificate:
Private Professional Training Certificate jointly delivered by IFA Paris and Make Up For Ever
This online course takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.
