Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Is it still accurate to equate luxury with rarity when 94% of Japanese Women in their twenties are said to own a Louis Vuitton bag?
The matter at stake here is to understand if the structural changes faced by this prestigious industry push it to morph and explode into various different, and sometimes paradoxical, ideologies; or if those same structural changes are precisely pushing luxury to initiate a retrenchment to its traditional and secular values, back to its original core? This is the initial postulate structuring one of the most sought-after postgraduate courses at IFA Paris: The MBA in Luxury Brand Management.
The philosophy of this online MBA is based on the same principles as the other postgraduate courses at IFA Paris:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on modules that analyze macro and micro trends in depth.
While travelling to our IFA Paris’ campus locations (Paris, Istanbul, Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy. The participants’ experience is carefully crafted through seminars opening doors into specific sectors of activity such as luxury watch making, cosmetics and perfume, haute couture or even Oenology and Gastronomy.
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.
While the course is structured around unique module and learning experiences, the highlight is our faculty of skilled and motivated lecturers who come from more than 20 different countries. This veritable educational melting pot allows students to benefit from different cultural perspectives which, in turns, stimulates their propensity to analyse and solve issues in creative and unconventional ways. Our students following the program remotely also benefit from this unique multi-cultural dynamic thanks to an adapted online to off-line (O2O) pedagogical strategy.
Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Centre”. The industry relation arm of IFA Paris’ academic courses is in charge of organizing weekly guest lectures, client projects and exclusive internships.
Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Centre will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.
The Career and Alumni Centre accompanies IFA Paris students even after graduation by linking them with a network composed of individuals originating from 50 different countries. The key word here is synergy, whereby IFA Paris, its students and its graduates are all set to be major actors in the reshaping of the luxury industry panorama.
Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. This program is also certified by FEDE (Fédération Européenne Des Écoles).
This online course takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.