MBA Luxury Brand Management (Online)

Course Details

Select Intake:
Duration: 15 months
Taught in: English
Format: Live
Applications: Open
Credits: 120 ECTS
Limited to: 25 students per class
Application Fee: € 150
Tuition Fee: € 9,500
Application Deadline:

Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Is it still accurate to equate luxury with rarity when 94% of Japanese Women in their twenties are said to own a Louis Vuitton bag?

The matter at stake here is to understand if the structural changes faced by this prestigious industry push it to morph and explode into various different, and sometimes paradoxical, ideologies; or if those same structural changes are precisely pushing luxury to initiate a retrenchment to its traditional and secular values, back to its original core? This is the initial postulate structuring one of the most sought-after postgraduate courses at IFA Paris: The MBA in Luxury Brand Management.

The philosophy of this online MBA is based on the same principles as the other postgraduate courses at IFA Paris:

Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on modules that analyze macro and micro trends in depth.

While travelling to our IFA Paris’ campus locations (Paris, Istanbul, Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy. The participants’ experience is carefully crafted through seminars opening doors into specific sectors of activity such as luxury watch making, cosmetics and perfume, haute couture or even Oenology and Gastronomy.

The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

While the course is structured around unique module and learning experiences, the highlight is our faculty of skilled and motivated lecturers who come from more than 20 different countries. This veritable educational melting pot allows students to benefit from different cultural perspectives which, in turns, stimulates their propensity to analyse and solve issues in creative and unconventional ways. Our students following the program remotely also benefit from this unique multi-cultural dynamic thanks to an adapted online to off-line (O2O) pedagogical strategy.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Centre”. The industry relation arm of IFA Paris’ academic courses is in charge of organizing weekly guest lectures, client projects and exclusive internships.

Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Centre will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.

The Career and Alumni Centre accompanies IFA Paris students even after graduation by linking them with a network composed of individuals originating from 50 different countries. The key word here is synergy, whereby IFA Paris, its students and its graduates are all set to be major actors in the reshaping of the luxury industry panorama.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. This program is also certified by FEDE (Fédération Européenne Des Écoles).

This online course takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.

Course Structure

Total: 701 teaching hours, 120 ECTS



Marketing & Management
(138 hours, 16 ECTS)

Buying and Merchandising (21 hours, 2 ECTS)
Strategic Marketing (21 hours, 2 ECTS)
Consumer Behavior (24 hours, 3 ECTS)
Integrated Marketing Communications (21 hours, 2 ECTS)
Branding (27 hours, 4 ECTS)
Sensorial Marketing (24 hours, 3 ECTS)



Business Issues
(90 hours, 12 ECTS)

Finance for Managers (24 hours, 4 ECTS)
Macro Environment Applied to the Luxury Sector (21 hours, 2 ECTS)
Micro Environment Applied to the Luxury Sector (21 hours, 2 ECTS)
Business Planning (24 hours, 4 ECTS)



Distribution & Retail
(72 hours, 12 ECTS)

Visual Merchandising (24 hours, 4 ECTS)
Distribution Strategies (24 hours, 4 ECTS)
Web 2.0 Strategies for Luxury Brands (24 hours, 4 ECTS)



Luxury Environment
(114 hours, 15 ECTS)

Anthropology of Luxury (24 hours, 3 ECTS)
Luxury Concepts (21 hours, 3 ECTS)
Trend Forecast (24 hours, 3 ECTS)
Sustainable Luxury (21 hours, 3 ECTS)
Cult of Luxury in Emerging Markets (24 hours, 3 ECTS)



Luxury Lifestyle Seminars
(87 hours, 15 ECTS)

Hospitality (18 hours, 3 ECTS)
Gastronomy and Oenology (18 hours, 3 ECTS)
Luxury Jewelry & Watch Making (15 hours, 3 ECTS)
Cosmetics and Perfume (18 hours, 3 ECTS)
Haute Couture ( 18 hours, 3 ECTS)



Career and Alumni Center

(200 hours, 10 ECTS)



Capstone (40 ECTS)
Capstone (30 ECTS) + Internship (10 ECTS)


  • All applicants at the Postgraduate MBA level need to be Bachelor graduates.
  • Ideally have a Bachelor’s Degree in Business Administration, Marketing, Media & Communication or Fashion Design related fields.
  • Non-native English speakers need to provide an IELTS score of 6.5 or above, or a TOEFL score of 79 or above. Alternatively, provide an English training certificate or proof of previous education in English.
    COVID-19 and Lockdown: We are aware that it is extremely difficult to obtain a language certificate with the current situation. IELTS has launched an online system to evaluate your English proficiency, IELTS Indicator. We accept this certificate and you can find more information on obtaining this certificate here.
  • Significant professional experience in related fields preferred, but not required (internships are taken into account).
  • Go through the checkout process and then upload: latest transcript, copy of Bachelor diploma or equivalence, Motivation letter, Resume/CV and copy of Passport/ID Card. All documents should be in English or translated to English by a professional translator. All documents should be in English or translated to English by a professional translator.
  • € 150 Application fee.
  • Online interview (Skype).
  • Online entrance exam.

Fee Structure

Tuition Fee: € 9,500
Full tuition fee has to be paid before the start of the course in order to access the classes.
Early bird discount (10%) for tuition fee payments processed at least 7 months in advance of the application deadline.

Resource Fee: € 200, payable with the tuition fees.

What is included in the Tuition Fee:

  • Microsoft Office Pack
  • Access to IFA’s Online Learning Management System (LMS)
  • Course Material
  • Lectures
  • Access to all guest lectures
  • Access to all campus talks

What is included in the Resource Fee:

  • Access to IFA Paris Dawson Era E-Library
  • Remote Access to WGSN
  • Access to Qualtrics
  • Access to Alumnfiorce

What is not included in the fees:

  • Expenses related to module specific materials (ex: purchase of fabrics, future boards…etc)
  • Printing and photocopying costs
  • Mailing costs for sending the third year project hard-copy to the regional centre students depend upon
  • Any air fares and accommodation costs should students decide to visit one of our campuses.


  • A recent computer with a recent operating system
  • A good internet connection
  • An up-to-date web browser. (It would be advisable to ensure you have access to two separate web browsers)
  • Microphone & Headphones (a headset with microphone/headphones is recommended)
  • Webcam