More than ever, fashion professionals need to display flexibility and the capacity to adapt to a tougher economic environment, but also to changing consumer trends and shifts in the fashion system, with increasing demand for more sustainable and ethical business practices. Companies are looking for managers that can develop more engaging and social experiences to encourage consumers to connect, and can confidently navigate innovative strategies in a digital environment.
Delivered since 2008, our MBA Fashion Management has been completely revamped in order to take full advantage of IFA Paris’ heritage and cultural specificities and our expertise in cutting-edge technologies and in adapting more sustainable practices for the fashion industry.
Our priority: to provide our graduates the excellent marketing and management skills required to navigate this changing landscape. As the industry is gearing towards creating more niches to sustain long-term profitability for its products or services, we have developed THREE majors that achieve a blending between the French traditional savoir-faire and an in-depth understanding of the future needs of the fashion apparel, fashion media, and the luxury industry:
Image: a mental representation of someone or something… If we consider fashion as a language, its role as a vehicle of perception is obvious. Our body shapes, our personalities, our styles, are all, to a certain extent, shaped by the image that is reflected through the mirror of fashion media.
The industry is going through a psychological shift. Until recently, individuals always strived to achieve a “desired self” that would be a perfect carbon copy of what is reflected within the glossy pages of magazines. Now, that “desired self” notion is progressively being rejected and consumers demand to be able to see themselves, as they are, through the lens of media outlets.
The MBA in Fashion Management – Media Major has been restructured to allow candidates to champion the idea of accurate representation. Through a mix of experimental and creative modules, they will produce visual and artistic artifacts that look at fashion through an anthropological lens.
While the course is structured around unique module and learning experiences, the highlight is our faculty of skilled and motivated lecturers who come from more than 20 different countries. This veritable educational melting pot allows you and your classmates to benefit from different cultural perspectives which, in turns, stimulates your propensity to analyze and solve issues in creative and unconventional ways. Our students following the program online also benefit from this unique multi-cultural dynamic thanks to an adapted online to off-line (O2O) pedagogical strategy.
Whether studying physically on our campuses, or online, students will have access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build their own professional network.
Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. This program is also certified by FEDE (Fédération Européenne Des Écoles).
This online course takes place live and in real-time (Paris or Istanbul local time) and you will interact with the lecturer and other students through our online platform. However, if you cannot attend or miss a live class, every session is also recorded and saved, so you can go back and watch it at a later suitable time for you.
The first year is devoted to the acquisition of core skills and competencies in a classroom environment.
This intensive and practical training is delivered via taught modules organized in four module groupings.
Two of these modules’ groupings constitute the core components of the MBA Fashion Management. It is common to all three majors (Luxury, Apparel, Media):
Marketing & Management
This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:
Analyze complex marketing challenges based on practical case studies
Allocate resources strategically to achieve pre-determined objectives
Craft brand DNAs allowing for the achievement of a sustainable competitive advantage.
The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the fashion industry from an economic and financial viewpoint.
In addition to the core module, this Media Major is centered around two module groupings, representing almost half of the curriculum:
This module grouping will help students acquire a deeper understanding of the fashion world as a crossover between art and industry.
Image & Communication
Students will be put in a real-life context and develop their technical skills through a series of hands-on workshops ranging from photo-shooting to creative journalism.
While the program is structured around unique modules and learning experiences, the highlight is our faculty of skilled and motivated lecturers who come from more than 20 different countries. This veritable educational melting pot allows you to benefit from different cultural perspectives which, in turns, stimulates your propensity to analyze and solve issues in creative and unconventional ways.
The second year is dedicated to the implementation and experimentation of these skills through the completion of a compulsory internship and the development of the Capstone thesis, a unique and individual project that owes much to IFA Paris learning by doing pedagogy.
In the Capstone Project, students are expected to create a link between the course knowledge and their practical understanding of the industry’s up-to-date best practices to prepare a fully-fledged plan for a business venture.
Finally, from inception to graduation, and regardless of their location, postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Centre”.
Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Centre will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.
Year 1: 60 ECTS
Marketing & Management – 18 ECTS
Business Issues – 13 ECTS
Fashion Contextualization – 7 ECTS
Image & Communication – 22 ECTS
Year 2: 60 ECTS
Internship – 20 ECTS
Capstone Project – 40 ECTS
Tuition Fee: € 9,500
Full tuition fee has to be paid before the start of the course in order to access the classes.
Early bird discount (10%) for tuition fee payments processed at least 7 months in advance of the application deadline.
Resource Fee: € 200, payable with the tuition fees.
What is included in the Tuition Fee:
- Microsoft Office Pack
- Access to IFA’s Online Learning Management System (LMS)
- Course Material
- Access to all guest lectures
- Access to all campus talks
What is included in the Resource Fee:
- Access to IFA Paris Dawson Era E-Library
- Remote Access to WGSN
- Access to Alumnforce
What is not included in the fees:
- Expenses related to module specific materials (ex: purchase of fabrics, future boards…etc)
- Printing and photocopying costs
- Mailing costs for sending the third year project hard-copy to the regional centre students depend upon
- Any air fares and accommodation costs should students decide to visit one of our campuses.